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Focused on European Brands, Deeply Cultivating the Chinese Market
Welcome To WIDER
Connecting
European Excellence
Premium import solutions for
German and European brands
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Our Portfolio

Sales of
multi-threaded services

WIDER operates an omni-channel sales system and possesses profound insight into European brands. Through 15 years of continuous development, we have established our own comprehensive ecosystem with fully integrated capabilities.

From brand introduction to brand incubation, we are supported by a mature logistics management system, specialized marketing and digital operations teams, as well as dedicated intellectual property protection and enforcement departments - all working cohesively to safeguard the core interests of our partner brands.


Import

WIDER has over 15 years of experience in import and sales.
We specialize in importing European brands through both general trade and cross-border e-commerce models. Our core business spans cosmetics, personal care, health products, home care, and maternal & child items, with annual import volume exceeding 1 billion RMB.

Supply Chain

WIDER's collaborations cover warehouses in 35 bonded zones
We specialize in providing one-stop domestic logistics and warehousing services for cross-border e-commerce products. Simultaneously, we deliver timely, reliable, and professional regulatory and market access information to resolve customers' trade and compliance challenges.

D-marketing

The Digital Marketing Center under the WIDER Ecosystem
Our digital marketing team has more than 40 employees across 4 core departments: Media Delivery, Big Data Marketing, Creative Content, CRM Service.We aim to provide omni-marketing services for brands, from strategy output to actual implementation.

E-Commerce

Over 10 years of multi-platform operational expertise
We currently have a professional team who works on brand operation online and provides the foreign brands with best operating services. We can help various brands and products access to Chinese market successfully as well as sell.
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Why Choose Our Import Solutions

Focused on European Brands, Deeply Cultivating the Chinese Market

With over 15 years of import experience, we offer comprehensive brand localization strategies and a sales network covering all channels. Our expertise ensures seamless market entry and sustainable growth for European brands in China.

One-Stop Brand Protection, Building Brand Reputation Together

WIDER's dedicated legal team provides complete protection for brands entering the Chinese market. We go beyond import and sales—we focus on the safe and healthy development of your brand in China, safeguarding your intellectual property and market position.

From Cross-Border E-Commerce to General Trade, Efficient Execution

Our fully certified supply chain adapts promptly to Chinese customs and regulatory policies. We ensure safe and efficient execution of every order, whether through cross-border e-commerce or traditional general trade channels.

Ready to Expand Your Market?

Let us join hands to propel premium European brands forward, leveraging WIDER's core ecosystem to successfully fuel your business growth!
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Performance Showcase

Brands with Exclusive General Agency in China

KNEIPP 克奈圃

China Exclusive General Agent

Founded in 1891, KNEIPP is a century-old German natural therapy brand. Rooted in botanical ingredients, it blends hydrotherapy traditions with modern technology to deliver bath and skincare products that promote physical and mental balance.

dm

China Exclusive General Agent

German dm is Europe's largest drugstore group, offering high-value daily necessities centered around its private-label health, beauty, and maternal & child products.

Heitmann 海特先生

China Exclusive General Agent

German Heitmann is a century-old household cleaning brand under the Brauns-Heitmann Group, known for its efficient, energy-saving, and eco-friendly products available in major German supermarkets.

IMPRESAN 英普林氏

China Exclusive General Agent

German IMPRESAN is a century-old home care brand specializing in mold and mite prevention products using natural ingredients for fabrics and spaces.

ilon 宜珑

China Exclusive General Agent

German ilon is a classic pharmacy care brand specializing in natural herbal ointments and body care products for soothing relief.

SPEICK 施贝德

China Exclusive General Agent

German Speick is a natural personal care brand specializing in soaps and body care products centered around the rare Alpine Speick plant.

SOS

China Exclusive General Agent

German SOS is a classic derma skincare brand specializing in emergency care and wound healing products for sensitive skin.

SeeMom 犀望

China Exclusive General Agent

Seemom is an emerging German tech-skincare brand, committed to "German technology + premium ingredients" as its core philosophy, earning consistent consumer repurchase through proven efficacy.

Marie's Family 玛丽世家

China Exclusive General Agent

Marie's Family is a century-old French propolis brand dedicated to natural oral and throat care products.

Saphir 奢菲雅

China Exclusive General Agent

French SAPHIR is a premium leather care brand renowned for its professional cleaning and maintenance products made with natural ingredients.

SAPHIR 蓝宝石

China Exclusive General Agent

French SAPHIR is a premium professional leather care line, serving as the exclusive maintenance partner for multiple luxury leather goods brands.

Our Advantages

WIDER's Chinese name is "外德" (Wài Dé), which literally signifies our dedicated focus on introducing exceptional German brands to the market. The English name embodies our mission to open doors wider, welcoming more premium brands into new territories. Today, WIDER has grown into a fully-integrated import group with a comprehensive ecosystem, operating through established entities in Hangzhou, Hong Kong, and Wiesbaden, Germany, under the Green Bay Industrial Group.

Our enduring vision remains to build a strategic bridge between European manufacturing excellence and the dynamic opportunities within the Chinese market. As a comprehensive import solutions provider and a multi-category retailer with over 15 years of deep-rooted presence in China, we possess profound insights into both European business practices and Asian consumer dynamics. We take pride in representing nearly 30 distinguished European brands, achieving an annual import volume exceeding RMB 100 million.

Ecosystem

WIDER has an omnichannel sales system. Everything from brand introduction to brand incubation, marketing, and digital operations is handled by the WIDER team.

Excellence

We have a profound understanding of European brands and specialize in this segment. As the exclusive general agent in China, we possess over 15 years of service experience, which constitutes a tremendous and invaluable asset.

Distribution Network

E-commerce has become a traditional industry in China. We are committed to the synchronized advancement of online and offline sales, staying attuned to market rhythms, with innovation serving as our core theme.

Precision

In an era where traffic is becoming increasingly expensive, we consistently pursue precision digital marketing. Behind every successful traffic acquisition lies extensive data and analysis, which truly sets WIDER apart.

Protect

WIDER possesses robust intellectual property protection capabilities, comprehensively safeguarding the core interests of our brand partners.

Partnership

WIDER prioritizes transparent, data-driven, and efficient collaboration, promoting win-win partnerships in both internal operations and external market development.

Partner Awards

Latest News

Thank you for visiting WIDER's homepage. Our success is built upon the trust and support of every partner.

30 SEP

WIDER and the dm Group were invited to visit Alibaba.

WIDER and German dm Group Delegation Invited to Visit Alibaba Headquarters HANGZHOU - Cross-border e-commerce leader WIDER recently visited Alibaba's headquarters alongside a senior delegation from dm, Germany's largest drugstore and cosmetics retail group.

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25 SEP

Deepening Strategic Partnership: WIDER Delegation Visits …

Warburg, Germany, September 18 – Recently, a delegation from WIDER, a leader in cross-border e-commerce, arrived in Germany once again to conduct its third high-level visit to its long-term strategic partner……

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25 SEP

Alibaba Group Chairman Jack Ma and CEO Daniel Zhang Visit WIDER…

(China, 2016) – In 2016, China's e-commerce sector witnessed a high-profile executive exchange. Mr. Jack Ma, Executive Chairman of Alibaba Group, and Mr. Daniel Zhang (Zhang Yong), Chief Executive Officer, led a delegation on a special inspection and guidance visit to WIDER, a leading cross-border e-commerce service provider. This visit served not only as a significant endorsement of WIDER's professional service capabilities and pioneering spirit in the cross-border e-commerce field but also as a strategic meeting to deeply explore future business models at the dawn of the New Retail era.

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25 Feb

President of Century-Old French Honey Brand Marie Family Visits WIDER, Forging New Strategic Partnership

(China, 2019) – The president of Marie Family, a century-old renowned French honey brand, recently led a delegation on a special visit to the headquarters of WIDER, a leading cross-border e-commerce company in China, where the two parties officially signed a strategic cooperation agreement. This visit signifies that this prestigious European food brand will accelerate its strategic deployment in the Chinese market through WIDER's comprehensive and professional channels and services.

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20 APR

WIDER PR Director Wang Xiaomeng Featured in Austin Li's "All Girls' Offer", Enhancing Brand Influence

(Shanghai, China, July 2024) – Mr. Wang Xiaomeng, Public Relations Director of leading cross-border e-commerce company WIDER, was recently invited to participate in the popular variety show "All Girls' Offer," hosted by top streamer Austin Li. This invitation signifies that the substantial influence and brand value of WIDER and its portfolio of overseas brands in the Chinese market have gained deep recognition within the top echelon of the streaming and commerce ecosystem. "All Girls' Offer" is a reality show that focuses on the behind-the-scenes negotiations between brands and Austin Li's team regarding promotion mechanisms for major shopping events like "Double Eleven." Known for its authentic and sharp style, the show is immensely popular among consumers. As one of the notable brand representatives on the show, Mr. Wang Xiaomeng demonstrated poise and professionalism. His expert negotiation skills, deep understanding of products and the market, and sincere communication style vividly showcased WIDER's determination and capability in diligently cultivating the Chinese market for its partner brands. During the show, Mr. Wang, representing several well-known overseas brands introduced by WIDER (such as German KNEIPP, etc.), engaged in dynamic negotiations with Austin Li's team. He not only clearly articulated the value and advantages of the brands but also strived to secure the most sincere offers and discounts for Chinese consumers. His professional performance was highly praised by the on-site team and viewers.Regarding this experience, Mr. Wang Xiaomeng commented, "It is a great honor to represent WIDER in 'All Girls' Offer.' This was far more than a program recording—it was a valuable opportunity for meaningful dialogue with consumers. Through this national-level platform, we hope to showcase WIDER's commitment to 'curating premium products' and demonstrate our dedication to introducing genuinely high-quality overseas brands. Moving forward, WIDER will continue to serve as a key bridge in cross-border e-commerce, bringing more global treasures to Chinese consumers." WIDER's participation in "All Girls' Offer" marks a successful integration of brand communication with top-tier influence. This collaboration has significantly enhanced WIDER's brand visibility and reputation among its core consumer base, injecting strong momentum into its future market expansion.

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30 MAY

WIDER Achieves Remarkable Success at 2018 Shanghai Beauty Expo, Joins Forces with International Authorities and Brand Leaders

(Shanghai, 2018) – WIDER, a leading cross-border e-commerce company, achieved resounding success and became a spotlight at the recently held 2018 Shanghai Beauty Expo. During the event, WIDER not only demonstrated its robust brand operation and market development capabilities but also had the honor of hosting several distinguished guests at its booth. The attendees included Ms. Birgit Huber, Vice President of the European Cosmetic Association; Mr. Wolfgang Han, President of a renowned brand partner; the Director of the Shanghai Free Trade Zone; and the Commercial Counsellor of the Spanish Consulate General in Shanghai. Their collective presence underscored WIDER's growing influence and pivotal role within the international beauty industry. Throughout the event, WIDER engaged in in-depth discussions with partners on topics including beauty market trends in China, innovations in cross-border e-commerce policies, and the opportunities for premium European brands entering the Chinese market. Ms. Birgit Huber, Vice President of the European Cosmetic Association, praised WIDER's contributions to fostering Sino-European industry exchanges, stating, "WIDER possesses a profound understanding of the Chinese market and impeccable channel and operational capabilities. It is an indispensable bridge for European beauty brands seeking entry into China."

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Contact Us

Get in touch with us. Feel Free to use contact below.

Room 1006, 10th Floor, Building 1, No. 366-1 Xiangyun Road, Shangcheng District, Hangzhou City, Zhejiang Province (Shangcheng Science and Technology Industrial Base). (+86) 87207683 info@hz-wd.com www.hz-wd.com
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