[HANGZHOU, January 23, 2026] — WIDER (Hangzhou Waide Import and Export Co., Ltd.), a leading service provider for imported brands, recently disclosed new progress in its long-term strategic partnerships with several prominent European brands. Under the leadership of Founder and CEO Eric Xuan (宣力), the company has not only solidified its exclusive agency relationship with long-standing partners such as Germany’s dm-drogerie markt but has also achieved exponential growth in the healthcare and personal care sectors. The Foundation of Trust: Strategic Perseverance Over a Decade Long-term partner Christian Kampf recently spoke highly of WIDER, noting that throughout over a decade of collaboration across multiple projects and companies, WIDER has demonstrated exceptional reliability, deep brand expertise, and a fully integrated approach. He emphasized that WIDER is a trusted partner for European brands seeking long-term, sustainable development in China. Deep Collaboration: A Model for International Partnership Starting from Hangzhou WIDER’s success stems not only from its business strategy but also from its deep-rooted "co-creation" model. A Witness to Beginnings: Reflecting on early 2020, the WIDER team first met with leadership from Districon in Hangzhou. That meeting not only launched a profound partnership but also laid the foundation for the localized strategies of subsequent brands. Side-by-Side Execution: Whether through daily strategic alignment or meticulously analyzing market data together, WIDER remains perfectly synchronized with its partners to ensure every brand decision accurately reaches the Chinese consumer. Remarkable Achievements: The Success of Cesra ilon and China Beauty Expo WIDER continues to demonstrate powerful execution in brand operations: Strategic Signing: WIDER has signed a deep cooperation agreement with Cesra for the ilon brand, further expanding the company's footprint in the functional care sector. Market Momentum: At the recent China Beauty Expo (CBE), the ilon brand stood out due to its precise positioning and WIDER’s robust integrated 2B and 2C distribution channels, generating a significant market response.

Looking Ahead: Moving Toward a New Era of Omni-channel Retail As we move through 2026, WIDER will continue to accelerate its growth. In addition to deepening its agency roles for major German brands like dm and KNEIPP, the company plans to open its first Saphir offline leather care store in Hangzhou Tower in April 2026, marking a strategic leap from online agency to high-end physical experience centers. "We will always uphold the principle of long-termism," stated CEO Eric Xuan. "We are not just 'movers' of brands; we aim to be the premier China incubator for boutique European brands, bringing more high-quality health and lifestyle choices to Chinese consumers".