WIDER and the dm Group were invited to visit Alibaba.
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WIDER operates an omni-channel sales system and possesses profound insight into European brands. Through 15 years of continuous development, we have established our own comprehensive ecosystem with fully integrated capabilities.
From brand introduction to brand incubation, we are supported by a mature logistics management system, specialized marketing and digital operations teams, as well as dedicated intellectual property protection and enforcement departments - all working cohesively to safeguard the core interests of our partner brands.
With over 15 years of import experience, we offer comprehensive brand localization strategies and a sales network covering all channels. Our expertise ensures seamless market entry and sustainable growth for European brands in China.
WIDER's dedicated legal team provides complete protection for brands entering the Chinese market. We go beyond import and sales—we focus on the safe and healthy development of your brand in China, safeguarding your intellectual property and market position.
Our fully certified supply chain adapts promptly to Chinese customs and regulatory policies. We ensure safe and efficient execution of every order, whether through cross-border e-commerce or traditional general trade channels.
Brands with Exclusive General Agency in China
China Exclusive General Agent
Founded in 1891, KNEIPP is a century-old German natural therapy brand. Rooted in botanical ingredients, it blends hydrotherapy traditions with modern technology to deliver bath and skincare products that promote physical and mental balance.
China Exclusive General Agent
German dm is Europe's largest drugstore group, offering high-value daily necessities centered around its private-label health, beauty, and maternal & child products.
China Exclusive General Agent
German Heitmann is a century-old household cleaning brand under the Brauns-Heitmann Group, known for its efficient, energy-saving, and eco-friendly products available in major German supermarkets.
China Exclusive General Agent
German IMPRESAN is a century-old home care brand specializing in mold and mite prevention products using natural ingredients for fabrics and spaces.
China Exclusive General Agent
German ilon is a classic pharmacy care brand specializing in natural herbal ointments and body care products for soothing relief.
China Exclusive General Agent
German Speick is a natural personal care brand specializing in soaps and body care products centered around the rare Alpine Speick plant.
China Exclusive General Agent
German SOS is a classic derma skincare brand specializing in emergency care and wound healing products for sensitive skin.
China Exclusive General Agent
Seemom is an emerging German tech-skincare brand, committed to "German technology + premium ingredients" as its core philosophy, earning consistent consumer repurchase through proven efficacy.
China Exclusive General Agent
Marie's Family is a century-old French propolis brand dedicated to natural oral and throat care products.
China Exclusive General Agent
French SAPHIR is a premium leather care brand renowned for its professional cleaning and maintenance products made with natural ingredients.
China Exclusive General Agent
French SAPHIR is a premium professional leather care line, serving as the exclusive maintenance partner for multiple luxury leather goods brands.
WIDER's Chinese name is "外德" (Wài Dé), which literally signifies our dedicated focus on introducing exceptional German brands to the market. The English name embodies our mission to open doors wider, welcoming more premium brands into new territories. Today, WIDER has grown into a fully-integrated import group with a comprehensive ecosystem, operating through established entities in Hangzhou, Hong Kong, and Wiesbaden, Germany, under the Green Bay Industrial Group.
Our enduring vision remains to build a strategic bridge between European manufacturing excellence and the dynamic opportunities within the Chinese market. As a comprehensive import solutions provider and a multi-category retailer with over 15 years of deep-rooted presence in China, we possess profound insights into both European business practices and Asian consumer dynamics. We take pride in representing nearly 30 distinguished European brands, achieving an annual import volume exceeding RMB 100 million.
"WIDER is our finest partner..." — Braun-Heitmann Group featured its successful collaboration with WIDER on the front page of its 150th-anniversary commemorative publication.
WIDER Receives Global Outstanding Distributor Award – from KNEIPP
WIDER's in-depth collaboration with Germany's SOS has not only successfully penetrated the Chinese market but also captured over 50% of global sales — WindStar Medical Group
WIDER Honored as China's Best Cross-Border E-commerce Enterprise
WIDER is our 5-star certified operating enterprise, and their dedicated approach commands deep admiration.
"WIDER is a trustworthy partner with clear objectives and steadfast execution in every initiative. Within just two years, the ilon brand has achieved full-channel penetration in the Chinese market and emerged as the preferred personal care product in Costco." — Cesra Arzneimittel
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