(China, 2019) – The president of Marie Family, a century-old renowned French honey brand, recently led a delegation on a special visit to the headquarters of WIDER, a leading cross-border e-commerce company in China, where the two parties officially signed a strategic cooperation agreement. This visit signifies that this prestigious European food brand will accelerate its strategic deployment in the Chinese market through WIDER's comprehensive and professional channels and services.
Accompanied by WIDER's senior management team, the President of Marie Family conducted a field inspection of modern bonded warehouses and specialized constant-temperature food storage facilities in Shanghai. WIDER's advanced warehouse management system, stringent temperature and humidity control standards, and efficient cross-border logistics chain left a profound impression on the President. He stated, "We set extremely high standards for finding a partner in China, especially for a product like honey that has strict storage requirements. WIDER's professional investment in supply chain infrastructure and its capability to guarantee food quality fully meet, and even exceed, our expectations. This gives us great confidence in our brand's development in the Chinese market."
Originating from France, the Marie Family brand has adhered to traditional craftsmanship and natural principles for over a century, making it a household name and a national treasure in France. This strategic alliance with WIDER aims to leverage WIDER's strong platform resources, precise marketing capabilities, and nationwide distribution network in the cross-border e-commerce sector to bring authentic, natural French honey to millions of Chinese families.
The CEO of WIDER expressed during the signing ceremony, "We are truly honored to establish a strategic partnership with a century-old brand like Marie Family. This is not only a significant milestone in WIDER's expansion within the food category but also a validation of our strategy to 'introduce the world's quality family brands to China'. We will fully utilize our core strengths in supply chain, data analytics, and omni-channel operation to ensure the stable and long-term development of this French treasure in the Chinese market."
The establishment of this strategic partnership indicates that WIDER's capabilities in the cross-border import of premium foods have once again received recognition from a top-tier international brand, setting a new benchmark for the safe and efficient entry of more international food brands into the Chinese market.