Recently, WIDER organized an immersive brand traceability event in France, visiting the private museum of the founder of the prestigious brand Saphir and filming the brand’s story at the family’s historic French château. The event delved into Saphir’s long-standing heritage and craftsmanship, capturing its rich cultural legacy through visual storytelling. In a creative blend of tradition and modern communication, WIDER also arranged for popular Douyin (TikTok) influencers to tour Saphir’s production facilities, showcasing the brand’s meticulous manufacturing process to Chinese consumers in an engaging and transparent manner. Additionally, the successor of Saphir personally recorded promotional videos for Chinese e-commerce platforms such as Tmall and JD.com, extending a warm greeting to consumers in the Chinese market.

By combining historical depth with contemporary outreach, this traceability activity not only enriched Saphir’s brand narrative but also infused new energy into its China market strategy. Through cross-cultural collaboration and content innovation, WIDER successfully bridged French heritage with Chinese consumers, enhancing the brand’s international visibility and appeal.